Books Details
Author : Al Ries Pages : 143 pages Publisher : Harper Business Language :
en-US ISBN-10 : 33449.The_22_Immutable_Laws_of_Marketing ISBN-
13 : 9780887306662
Books Descriptions
There are laws of nature, so why shouldn't there be laws of marketing?As
Al Ries and Jack Trout?the world-renowned marketing consultants and
bestselling authors of Positioning?note, you can build an impressive
airplane, but it will never leave the ground if you ignore the laws of
physics, especially gravity. Why then, they ask, shouldn't there also be
laws of marketing that must be followed to launch and maintain winning
brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a
compendium of twenty-two innovative rules for understanding and
succeeding in the international marketplace. From the Law of Leadership,
to The Law of the Category, to The Law of the Mind, these valuable
insights stand the test of time and present a clear path to successful
products. Violate them at your own risk.
